Национальная идентичность как фактор управления в современном обществе

National Identity as a Factor of Control of Modern Society

Rubtsova Maria, Sanina Anna

The article describes theoretical and practical contradictions of state identity, national identity and civic identity concepts. The conclusion on the preference of civic-state identity concept in describing the processes of individuals identifying with the social whole in the individualized society is developed. Contemporary challenges on controllability of postmodern society are discussed.